Super URL via Product ASIN
Drive traffic to your product directly by targeting the ASIN. Also, insert the relevant keywords for which you want your product to rank on Amazon. When customers visit your page, they will see your product displayed for the search queries you mentioned while creating the URL.
Example: https://www.amazon.com/s/?keywords=running+shoes&ie=UTF8&field-asin=B071L9DTXH&rh=i:aps,ssx:relevance